Backgrounder & The Campaign

By the time a child reaches his second birthday, his mother would have changed his diaper 7,300 times. By his 18th birthday, she would have prepared for him 19,710 meals--and spent more than 100,000 hours to his care, granted that she gets to sleep eight hours every day that is, which is doubtful. Motherhood truly is an all-encompassing vocation, which can sometimes overwhelm mothers themselves.

But what makes moms so good at what they do is that they absolutely love what they’re doing. Caring for baby while running her home, making sure healthy meals are prepared at home, and all the children’s needs are met. They do the groceries, take the kids to the dentist, and oh, and in most households, moms hold 9 to 5 jobs or run successful businesses too!

Because most moms do all these tasks with grace and usually with flair even, we may sometimes forget to show her some appreciation and affirmation. Even moms themselves sometimes don’t seem to recognize their own efforts. That’s because taking on numerous responsibilities and caring for those we love come natural to us. Still, we should take pride in who we are and the important roles we play not only in our own families, but also in our communities and country.

At Expo Mom 2014, Manila's biggest annual mom gathering, we shout out YOU THE MOM! – a campaign to recognize the many big and small accomplishments of all moms.

The YOU THE MOM! Online Gallery