Expo Mom’s You The Mom! campaign puts the spotlight on all the unbelievably good things that moms do by featuring 10 women whose stories represent every mom who has made a difference in her community, her family and in her child’s life. Real portraits of these moms, as photographed by Cres Rodriguez-Yulo, are showcased on the You the Mom online gallery.

How can you join the movement?

1. Wear the badge.

If you're a mom, grab the YOU THE MOM badge and post it on your profile or social media accounts. You can even use it as a screensaver on your desktop or phone to remind you of the fab mom that you are! If you're not a mom, then send it to a mom who inspires you and make her day!

2. Take pride in being wonderful.

Time to take pride! Post your fave photo of yourself and post a #youthemom statement on your social media pages. Tell everyone what makes you most proud as a mom. Don't forget to use the hashtag #youthemom and #expomommanila! You may just win a shopping spree at Expo Mom!

3. Come to Expo Mom and celebrate with all the fab moms like you!

At Expo Mom, a “You The Mom!” signature wall will allow moms to write their statements on what they are most proud of as a mom. “You The Mom!” is a celebration of motherhood! Attend the onstage talks and activities of other achiever moms, meet mompreneurs at the market, and spend the weekend with other like-minded women.

Go ahead, mom, give yourself a pat on the back because you’re doing an awesome job!

Join the movement and spread the mom pride.

Youu The Mom!