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2012 Theme: The Best of Modern Motherhood

We celebrate the BEST of MODERN MOTHERHOOD at Expo Mom 2012!

What is modern motherhood? Or more interestingly, what is a modern mom?
What defines her? What does she value? What sets her apart from mothers that came before her?

Modern moms are active, empowered parents, We’ve come up with a list of modern mom personas as we try to encapsulate in simplified terms what a modern mom is. Do you see yourself in any of these modern mom personas?

history-postcard 3 EARTH study copy
Are you an EARTH-LOVING green MAMA?

With today’s green revolution comes the growing number of earth-loving moms who have adopted a natural lifestyle. “back to basics”. Amidst technology, the new discoveries and trends in products that promote easy and convenient living and instant results, she chooses to go back-to-basics, choosing natural products, lessening the use of toxic chemicals and elements, she recycles and upcycles, and makes careful purchasing decisions to decrease her family’s carbon footprint,

history-postcard 3 FIT study copy
Are you a FIT MOM?

The modern mom is health conscious, she wants to be in the best shape possible, not only so she can care for her family better but also for herself, so that she is physically able to live better, reach her goals and dreams, and bec she values herself.

history-postcard 3 MOMPRENEUR study3 copy

She’s one who has her cake and will eat it too. She balances raising her kids with building and running a business. She finds fulfillment in being able to contribute to the family income, while feeding her passions and using her talents and skills in her business.

history-postcard 3 PREGNANT study2 copy
Are you an modern BELLY BLESSED mom-to-be?

The expectant mom of today, we’d like to call Belly blessed. She is in touch with her body, she is an informed mom-to-be, often with an equally active and involved partner. She has knowledge and products at her fingertips and she uses this for her own and her coming baby’s benefit.

history-postcard 3 TECH study copy
Are you a TECHIE MOM?

We must admit, she’s the most “prevalent” type of our modern mom personas. She loves technology and gadgets, and uses these to enhance her life. She takes advantage of technology to allow her to maximize her time, she uses it to be in touch, she uses it to fulfill multiple roles with the least effort and least time. And she uses it to be in the know.

history-postcard 3 HAND ON study copy
Are you a HANDS-ON MOM?

The hands-on mom wants to be intimately involved in every facet of her child’s life. She is an active, ever-present parent.

history-postcard 3 BREAST FEEDING study copy

More and more moms now choose to breastfeed because they know breastmilk is truly the best and that making breastmilk is our very own “superpower”. Armed with information and support, she is a committed nursing mom, inspite of all the challenges that go with breastfeeding.

history-postcard 3 BABYWEARING study copy

The sling wearing mom-of-today is a sight to behold. She carries her baby wherever she goes, with confidence and with ease. She chooses to babywear not only for the convenience but also because she believes in the benefits of attachment parenting.

So what type of modern mom are you? Actually there’s probably a bit of each modern mom persona in each of us, and no matter what it’s just great (and fun!) to know what type we are and realize that in the end, we are all just trying to be the best moms we can possibly be for our kids!


We invite you to CELEBRATE MODERN MOTHERHOOD WITH US!:) Grab one of our modern mom badges or visit the Mommy Mundo Facebook page and join our Expo Mom Modern Mom Contest!

Here’s info on how to join:


All modern mamas and moms-to-be!
*All participants must have a Philippine address.

WHAT’S AT STAKE & 2 WAYS TO Join and Win!

1) All modern mom badge taggers (who follow the mechanics below) will get a chance to win the following awesome prizes:
A Flip HD video cam, Havaianas pairs, Mommy Matters wardrobe and products, Cisco wireless router, Childbirth Classes with Rome Kanapi (classes to be redeemed at 6/7 months pregnancy), Baby Couture diaper bag, Next9 baby sling, and many more! (we will update this page as we finalize more prizes for our winners!)

*Winners will be chosen via on may 9. Announcement will be made on or before may 11, 2012 at the Mommy Mundo FB page and website.

2) EVERYONE who posts and tags a modern mom badge on her Facebook page, and attends Expo Mom on May 5 or 6 will be automatically be entitled to a PICK A PRIZE at Expo Mom at the Rockwell Tent.

Obviously, presence at Expo Mom is required for this pick a prize promo, so do come!!

Prizes at stake are:
Havaianas pairs for men/women and kids
Mommy Matters nursingwear and Shop MommyMatters products
Cradles and Cycles products
Citibank merchandise
Mommy mundo merchandise
Gifts and samples from Expo Mom sponsors namely Sweet Baby, Cycles, Anmum, Cradles, and more….!

*1 pick a prize per person only. (if prize is claimed on May 5, the person is no longer eligible to pick a prize on May 6)
*Participants may be asked to show their Facebook/Twitter account at the Expo area, in case their name is not on the list of participants


1) Like the Mommy Mundo Facebook page here.
2) Choose a modern moms badge that best describes you (you can either grab a graphic from this page or from the Mommy Mundo facebook post here)
3) Post or share your chosen badge on your Facebook page or use it as your profile picture
4) Make sure to tag @MommyMundo and @ExpoMom2012 when you post your badge
Example: Sample tagged caption/ status: “i’m a ___ mom and ill be going to @Mommymundo @ExpoMom2012
*Please make sure the posts are properly tagged to be eligible

BONUS step! Do this step and get 1 additional raffle point!
1) Follow Mommy Mundo on Twitter here.
2) Post a tweet with the photo making sure to tag @Mommymundo and with the hashtag #expo mom
Ex: Sample tweet: “i’m a ___ mom and ill be going to @Mommy mundo’s #expomom2012
*Please make sure the posts are properly tagged to be eligible

7) Leave a comment below with your complete name, facebook and twitter names (if you did the bonus step), and your email address.
Ex: “I’m a modern mom and I’m going to Expo Mom!”
Anna Reyes (complete name)
Anna Ocampo-Reyes (FB username)
mommyanna (twitter username) (email address)

1) Each person can only join once. Multiple entries are automatically disqualified.
2) Prizes will be sent via courier.
3) Winners will be notified via email thus it is the winner’s responsibility to reply to emails regarding mailing details of the prizes.
4) Deadline for Winners who are not reachable on or before 6 months from announcement date automatically forfeit the prize.

Join now modern mamas and Hope to see you at Expo Mom, now a 2-DAY EVENT, on May 5 and 6, Saturday and Sunday at the Rockwell Tent!

Expo Mom 2012 is co-presented by Shop Mommy Matters, Philippine Association of Childbirth Educators (PACE), GlaxoSmithKline, Anmum, Sweet Baby Diapers and Goldilocks. Sponsors include CordLife Philippines, Cycles Mild Detergent, Cradles, Samsung, Havaianas. Also supported by PLDT, Crystal Clear, Tiny Buds, Lactacyd Baby Bath. Media Partners include Manila Bulletin, Sense & Style Magazine, Style Weekend, Working Mom Magazine, Breakfast Magazine,, Lifestyle Network, Smart Parenting, Crossover 105.1 FM, Urban Mom Magazine, Mommy Pages and